Blogs are a great way to increase traffic coming to your website. With a blog you can update content regularly, have more of a relaxed interaction with your customers, and post interesting articles, views, and pictures relating to your business. ShopSite has created a WordPress plugin which allows you to easily add products to your WordPress blog from your ShopSite database. So when you are creating a blog post about an awesome new t-shirt you are selling in your store, you can include the t-shirt with it's purchase options directly in your blog.
The video tutorial below goes through the setup process for adding the ShopSite Wordpress plugin to your account as well as how to use the feature in your WordPress Blog.